This summer, the RANVOO vitality train was unveiled on Shenzhen Subway Line 4 on May 30. This summer vitality train was jointly created by the RANVOO vitality mosquito repellent bracelet and Shenzhen Subway. With the theme of "Let beauty happen naturally", it will pass through Shenzhen. As an important carrier of the brand's voice, the subway aims to explain the product design core of the vitality bracelet and convey the brand spirit of RANVOO to users.

RANVOO: Precise transformation to create extraordinary life

RANVOO, founded in Shenzhen in 2012, takes high-end high-tech home appliances as its core products and takes "creating extraordinary things for life" as its brand concept. Since the establishment of the brand, it has been based on the unique insight into the quality of life and the precise control of product innovation, forming a complete system from research and development, design, and production to sales and service, and has won the world's most authoritative and professional German red Point Design Award and "Quality Excellence Award" and "Standard Sharing Award" issued by Shenzhen Quality Consumption Research Institute.

Since its establishment ten years ago, RANVOO has been breaking the rules, never setting limits, and talking to users with a dedicated spirit, sincere attitude, and extraordinary quality. In 2019, RANVOO  closely followed the development pace of the digital age, from focusing on the mobile phone case film market to entering the home appliance market in an all-round way, achieving a historic leap in the development history of RANVOO, and constantly innovating in the category, the world's first hanging neck fan and Black Hole Mosquito Killing Lamp quickly occupied the top of the sales list of household appliances on the whole network as soon as it was launched, making RANVOO a pioneer brand of high-end small household appliances.

In the past 618 promotion, the overall sales of the Tmall RANVOO flagship store increased by 145% year-on-year, and the sales of the black hole mosquito killer lamp, a popular mosquito killer product in the store, ranked first in the market (far surpassing the second place). To the 10th total), the sales of hanging neck fans ranked first in the market, and the vitality mosquito repellent bracelet took the first and second sales in the market (3 RANVOO bracelets entered the top 5 in the market).

Vitality Mosquito Repellent Bracelet: Mosquito Repellent Accessories TOP1

Last year, RANVOO launched the first-generation vitality mosquito repellent bracelet for the first time. It adopts the principle of physical mosquito repellent with pure natural essential oils and has a healthy and efficient mosquito repellent with its own social attributes. This year, based on the design of the first-generation bracelet, the RANVOO Vitality Research Institute launched the world's first liquid essential oil warehouse, which increased the mosquito repellent effect of the bracelet by 100% and added negative ion essence to purify the body and mind, which helped to improve sleep quality. It quickly swept the entire network within a month, was favored and recommended by many celebrities, and frequently appeared in major variety shows.

RANVOO Vitality Train Debuts on Subway Line 4: Let Beauty Happen Naturally

The RANVOO vitality bracelet is linked to Shenzhen Subway Line 4 this time, mainly to show the traceability process of the vitality bracelet, the main functions of the bracelet, and the brand awareness and emotion of RANVOO users to RANVOO in different areas of the train. Pass it on, so that more users can quickly understand the RANVOO vitality mosquito repellent bracelet and RANVOO in a short ride time, and deepen the product and brand memory points.

At the same time, it also enhances the interaction with passengers through the special vitality check-in compartment and "vigilance special seat", so that the true meaning of "vigilance bracelet" is raised from the product level to the brand spirit level, so that the vitality bracelet represents not only this simple mosquito repellent product symbolizes the good hope of maintaining a state of vitality at all times. As a window for communication with users, Shenzhen Subway's special train linkage with RANVOO is a major milestone in RANVOO's brand marketing in the first half of 2022.

The future development of RANVOO: forging ahead in the big era

After ten years of precipitation, RANVOO seized new opportunities for the development of the digital economy, successfully transformed into the big environment, handed over a transcript that fully demonstrated the role of the main engine of the digital economy, and began to build its own brand ecological model. Under the tide of the times, the growth of the RANVOO  brand has a long way to go. Especially in the current digital economy trend, the role and status of brand building in enterprises are becoming more and more important. How to seize the new track of digital development quickly Breaking the circle and building a comprehensive and multi-level innovative brand play is the core issue that RANVOO needs to focus on next. In the face of the new normal, new consumption, and new power, RANVOO needs to continuously rely on technological innovation to improve the quality of development, continue to advance key core technology research, create a new brand ecology, promote the high-quality development of RANVOO in the household appliance industry, and become a driving force for the digital economy. The main driver of the industry, an important leader in the household appliance industry, and a powerful promoter of the development of e-commerce.